| Magandang Umaga Pilipinas | |
|---|---|
| Format | News and features |
| Created by | ABS-CBN News and Current Affairs |
| Starring | Julius Babao Christine Bersola-Babao Bernadette Sembrano Anthony Taberna Kim Atienza |
| Country of origin | Philippines |
| Broadcast | |
| Original channel | ABS-CBN |
| Picture format | 480i SDTV |
| Original run | September 2, 1996 – June 22, 2007 |
| Chronology | |
| Preceded by | Magandang Umaga Po |
| Followed by | Umagang Kay Ganda (weekdays) Salamat Dok! (weekends) |
Magandang Umaga Pilipinas (Good Morning Philippines) is ABS-CBN's former early morning show. It started at 5:15am and ended at 8:30am (UTC +8) on weekdays.
Contents |
ABS-CBN management conceptualized the morning show in 1986 when Magandang Umaga Po was still on air. The show started in 1996 as Alas Singko Y Medya (literally means 5:30) premiered with Julius Babao and Panjee Gonzalez. After a few months, Panjee resigned due to her marriage to Eugenio Lopez III, ABS-CBN's current chairman and CEO, and was replaced by Tintin Bersola. After this replacement, the ratings were increasing. But in 2001, the pair left the show to host Talk TV. The show was renamed Magandang Umaga, Bayan until 2002. The same year, the morning program launched a weekend edition that lasted until 2004.
In 2005, it carried the title Magandang Umaga, Pilipinas with new hosts. The show ended on June 2007 because of poor ratings and was replaced by Umagang Kay Ganda, as a customized format for MUP.
The show reports live traffic situations from cars and by air with the ABS-CBN Sky Patrol (Manila and Cebu traffic). The program broadcasts news with ABS-CBN News Patrol; parenting tips with Tintin Bersola, eeather, science and animal trivia with Kuya Kim Atienza, market prices with Winnie Cordero; the latest buzz on your favorite stars with Ogie Diaz, events and "Gimiks" with Lui Villaruz. Bernadette Sembrano broadcasts the first news of the day with Julius Babao and Cheryl Cosim.
The leaner MUP team is made up of a more structured group of hosts who are specialized in their fields. Their roles in the show are more defined as they tackle the topics they are best at. A set of MUP hosts will cater to a wide variety of tastes.
The collaboration of Jake Maderazo, overall-in-charge of production, Noel Ferrer, executive producer, and Zaldy Bonalos, director, wrap up the new MUP package to the audience.